Over 70% of startups split equity among founders in the first month. But a static equity split at the height of the startup's uncertainty sets the stage for the 50% of founders teams that fracture. Ideal equity allocations reflect the real contributions each founder brings to the startup. Many founders adopt a dynamic approach to […]

One of the most challenging aspect of a startup is to make others believe in your idea, and your mom doesn't count :) Even harder is to make sure that there is an effective way to distribute equity. Should there be an equal split or CEO gets premium? How much is an idea worth? What […]

Too many founders rush into fundraising without a clear strategy. Diving right into a pitch deck is alluring and fun, but failing to understand the right funding approach, sources, vehicles and targets leads to higher stress, increased risk, and -- most importantly -- greatly reduced founder payouts.