Slicing Pie is So Simple Even Rocket Scientists Can Use it!

Sascha Deri, CEO of bluShift Aerospace, a Slicing Pie company that launches stuff into space using an efficient, environmentally friendly propulsion system.

“Environmentally-friendly” probably isn’t the first thing that comes to mind when it comes to launching stuff into space…but why not? That’s the question Sascha Deri asked himself when he was experimenting with rocket engines on his brother’s farm in Maine. “everyone uses petroleum-based fuels, but we thought we could make rocket fuel with plants grown on the farm. I made a plant-based rocket fuel hoping that it would work. Not only did it work, it worked better than traditional formulas.” That was the moment bluShift was born.

My first question: why was he experimenting with rocket engines in the first place? Is that a thing that people do in their spare time?? Maybe not most people, but Deri had a vision to create an environmentally safer solution for launching low Earth orbit small payloads like science experiments and cube satellites into space. “You can get into orbit on a Space-X rocket but that’s like using a freight train to deliver a UPS package to your front door - most freight trains don’t stop at your house,” he says.

The Right Rocket for the Job

In the coming years, bluShift would develop a reusable, sub-orbital rocket that uses a cheaper, more efficient, “green” propulsion system that isn’t available from other providers. “Since we started dozens of competitors have come and gone. They can’t compete using old technology. We are poised to succeed by making simpler solutions than others and being more vertically integrated,” explains Deri. 

Rocket Science Takes Stamina

Getting there wasn’t easy. “Building rocket technology isn’t a short-term game. It takes stamina and I had been burned with bad equity deals at previous startups,” recalls Deri, “I discovered the Slicing Pie model, and I knew it would help us over the long haul.” People came and went in the coming years and Slicing Pie allocated equity to the right team members and, more importantly, it allowed the company to recover equity from those who couldn’t deliver. So far, 19 people have left the company and Slicing Pie self-adjusted to recover equity. “Slicing Pie allowed us to get the right people on the team without giving equity to those who weren’t a good fit.”

Today bluShift has a team of eight. Each had their fair share of the equity. They have raised millions of dollars from private investors, crowdfunding, and grants—including grants from NASA. With some successful launches and paying customers, bluShift is ready to start delivering payloads into space. “With our technology it is possible to deliver student science projects into space for less than it costs to buy new football jerseys,” says Deri. 

Slicing Pie is a universal model. Whether you’re starting a farm or a farm-to-table restaurant or a farm-to-rocket fuel aerospace company, it always creates a fair split!