The Awkward Conversation - Slicing Pie
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The Awkward Conversation

Less than vs More ThanIn Slicing Pie, I refer to the “awkward conversation” that founder’s have about equity splits. The equity split negotiation is often the first major “deal” that founder’s do. I call them Alligator Pit negotiations. There are less-than alligators, who are are people who get less than what they deserve, and greater-than alligators, who are people who get more than they deserve. People approach equity negotiations the same way they approach alligator pits: with fear, caution and a keen interest towards self-preservation.

This podcast, produced by Alex Blumberg, is a rare glimpse into a real-actual startup equity negotiation. It’s great!

Their final agreement (as you will see) is a traditional fixed split, which may cause problems down the road it they want to add additional team members or partners or angel investors want in the deal. I wish these guys had come across Slicing Pie in their research! If anyone has any ideas on how to improve my SEO let me know!

  • James D says:

    Fantastic book – I just left you a review on Amazon. Devoured it in one sitting after an old client approached me about a possible startup venture. On the fence, but the book was fascinating and has me thinking about joint ventures for the first time in a long time – I thought I’d signed off on the idea forever…

    Also passing it on to my young cousin who was asking me advice about a social media music project he’s been thinking about.

    Anyways, I didn’t listed to the audio, but your SEO comment gave me pause. You seem to be joking, but maybe serious too? Don’t worry – not selling anything.

    Just a couple tips. Try to use blog titles that are a bit more descriptive than “Awkward Conversation.” :) That’s not a criticism – I’m not a fan of titles (or articles) that are SEO’ed too much either – but you at least have to help Google do it’s job a tiny bit by being descriptive.

    Helps with the reader eyeballs too (and they’re the ones who are really important, right?).

    Also, I see you’re using WordPress – do you have an SEO plugin? Not seeing any meta details in your sourcecode.

    Thanks for writing a killer book. I look forward to reading it again. :)

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